â What is data?
The word data means information which could be facts or statistics used to calculate, execute or analyse something.
What data is used by organsations?#
Organisations use customer data, public data and biological data to better understand their consumers.
How data is stored by organisations#
Organisations can store their data on hard drives, cloud and servers.
- Sales data
- Customer data
 - What they bought
 - Amount paid
 
 - Financial data
- Time spent on marketing
- Impact
 
 - Money spent
 
 - Time spent on marketing
 - Employee data
- Names
 - How long been working for
 - Salary
 - Work ethic
 - Performance
 
 - Customer data
- Names
 - Date of birth
 - Order history
 - Money spent
 
 - Usage data
- Amount of users on the site
 - For example, we have this. See real time analytics! Visit it here
 
 - Public data
- Press release
 - Job description
 - Marketing material
 
 - Governmental data
- Information released by government
 
 - Sector specific data
- Date most people buy
 - Features