📋 Considerations and value of meeting customer needs
Considerations#
Customer or end user profiles#
- Cultural awareness/diversity
- Inclusivity
- Accessibility
- Adhering to guidelines, policies, and regulatory requirements
- Level of technical knowledge and skills (for examples use of technical terminology)
Customer or end user issues#
- Problem type and pain points
- Usability
- Functionality
- Training on new systems
- System or service response time
- System or service availability
Value#
Increased financial benefit due to customer retention and satisfaction
- User experience
- Reputational:
- Protection of brand reputation
- Brand awareness
- Positive media exposure
- Quantitative and qualitative market research
- Product development through product use analytics. (eg. Google analytics...)
- More sophisticated marketing allowing personalised and targeted advertisements for consumers
- Positive third-party reviews (eg. unboxings, media critic, user reviews)
Quantitative
Relating to, measuring, or measured by the quantity of something rather than its quality
Qualitative
Relating to, measuring, or measured by the quality of something rather than its quantity