📊 Context and market environments
Context and market environments - ways a business can influence digitalisation
The influence and impact of digitisation within a business context and market environment. Consider:
- Brand differentiation
- Virtualisation
- Digital innovations
- Processes ad business models
- Wider access to
- Contextualising customer behaviour
- Open standards
Brand differentiation#
Is the difference between brands that may be similar. Now, with digitalisation it can be hard to see the differences between online businesses. Making yourself stand out. Brand Values
Virtualisation and could solutions#
The impact of cloud solutions are the lower costs, cloud computing works on a pay per use concept, being able to scale up and down, and it helps businesses developing with virtualisation to cut down on waste.
Digital innovates#
Application of digital technologies to existing business problems.
Wider access to#
Wider access to customers
Contextualising customer behaviour#
Due to digitalisation, we can now see what our customers like the most. With analytic programs, we can see where the users are coming from, what they like looking at and heatmaps.